Experiential News of the Week 6.10.16

This week, popular alcohol brands take the experiential stage!

Bombay Sapphire to stage vintage train pop-up bar…

bombay-sapphire-experientialGin brand Bombay Sapphire has teamed up with Soho venue Cahoots to devise London’s first vintage train carriage pop-up bar. The concept, created especially for the upcoming London Cocktail Week, will be staged in Old Spitalfields market from 3rd-9th October 2016. So what’s it all about? Well as guests are ‘all aboard’, the journey will begin to the home of Bombay Sapphire gin’s distillery in Laverstoke. Guests will take part in an immersive experience focused on the craft and artistry of the classic gin and tonic. Not bad eh?Oh and don’t forget that visitors can check in to the Bombay Sapphire & Cahoot’s stand with a picture of their cocktail for a chance to win an immersive drinking and tasting experience… so much gin, so little time!

Tesco takes their wine fair to the UK’s capital city…

tesco-wineSupermarket giant Tesco, our partners in promotional space and in-store demonstrations, are staging a wine fair in London where they will be proudly showcasing a number of wines and expert talks. It’s here that guests will have the opportunity to taste over 300 wines from 14 countries (quite the experience!), as well as being able to go along to workshops hosted to by winemakers – experts in the field to say the least! This fabulous wine experiential event will be taking place at Olympia (London) from 29th – 30th October 2016, and Tesco themselves will have a dedicated stand for their finest wines for visitors to try as well!

 

Big bubbles brands activate at National Champagne Week…

champagneFor those of you who don’t know, 1st-7th October 2016 marks National Champagne Week and what a great excuse to get involved in the bubbles brands! The week itself will be celebrated by luxurious champagne brands and will feature activations from Perrier-Jouët (who will be hosting an afternoon tea experience), Lanson (who will be launching Bath’s first pop-up champagne bar and terrace) and Louis Reoderer (who will be taking over the Conservatory at the Barbican, hosting immersive evenings) so yeah, this is definitely something to raises our glasses to! Chin chin!