Brand experience events are always on the go across the country, trust us, we’re always kept busy! I suppose one of the main queries we come across from brands, although confident they should go ahead with a brand event, they’re not entirely sure as to why. This is fine, we get it. Sometimes, we do things because we know we have to but the reason isn’t always as black and white as we like to think. Don’t worry though, we know the answers.
Brand events are there for consumers to experience. They aren’t just for show, brands – no matter how big or small – want consumers – potential, new and existing – to really get stuck into what they’re all about, to learn about their products, to engage on a physical and emotional level with what’s on offer, and of course, to gain well-earned media attention too! This is why brand events are PERFECT for new product launches or product relaunches!
Naturally, the events are entirely focused around the consumer and ultimately, enabling the customer to feel confident in the brand, enough to keep them coming back for more – a loyal customer. So, how – through brand events – do you have an immediate impact on customer loyalty?
Here are 4 ways…
This is your chance – as a brand – to directly communicate your purpose to the public. Sometimes, this isn’t easy to put on a billboard so an interactive experience to physically showcase your message to potential and existing consumers really works to build a trusting relationship.
A brand experience can incorporate as many different elements as possible – it’s your experience! If you really want to offer consumers a chance to see, hear, feel, taste and touch everything about your product – make it happen! The more informed the customer, the more loyal they become.
Give your customers something to remember, is there a way you can tailor your campaign so that they’re able to relate or connect with your brand on an emotional level, as well as a physical one?
What can you DO to solve a problem for your consumers? What solutions can you find that will draw them closer to your products? What does your brand do for customers that’s out of the ordinary? Whatever you do that is different will develop an unprecedented loyalty, guaranteed.